Our laboratory

So far, we have successfully established four own private label brands that were launched purely online without classical marketing communication. These brands also serve as testing environment for new ideas and strategies.

Label: InnoNature

Target group: People with awareness for health and nutrition

Product: Supplements

Performance: 5.000 orders on Amazon.de in 12 months and following fanbase of over 5.000 social media followers that come back for repeat buys monthly on the own online store

Insight: Brandstory and open communication make a huge difference, influencer marketing can be a big success if used the right way

Label: Super Active Sports MARTIAL

Target group: Martial artists

Product: Sports accessories

Performance: Over 500.000€ revenue last year funded by an initial invest of 5.000€

Insight: With the right products and branding Amazon.de can be a great way to launch a new brand into any market.

Label: Running Intuition

Target group: Runners

Product: Smartphone bag for the forearm made of Elasthan

Performance: 5.000 pcs sold on Amazon.de in 12 months

Insight: A rather innovative product is successfully launched by focusing on keywords depicting the classical version sold by competitors

Label: Bro Games Adult Entertainment

Target group: Party folks

Product: Drinking games

Performance: On page 1 for main keyword “Trinkspiel” after 10 days

Insight: Time to market is key on Amazon, we lost significant market shares due to delays in development and production as competitors were flooding the niche before us